“Far Around” is the first solo exhibition of Hong Kong Artist Peggy Chan held in Hong Kong Fringe Club. Peggy Chan’s work came from the delicate relationship between oneself, the city and the culture. Close enough yet beyond imagination.
Muuute was invited to develop the project from naming, concept, copywriting to design. Since all six series of her work is about the whimsy of a city, we came up with the idea “Urban Legend”, which is like a modern myth. The six legends were treated with six specific typefaces appeared in different mediums.
Client: Peggy Chan
– Exhibition management
– Exhibition Identity concept and design
– Printed matter
– Publication design
– Exhibition graphic