In 2011, Muuute was invited to develop the full promotional campaign for Hong Kong Art School. Breaking out from their previous prospectus format, with all courses incorporated in one catalogue, we developed one booklet for each award-bearing programme. The book design can thus be varied according to the nature and elements of each programme. Furthermore, a corporate booklet is also created, featuring the new campus.
From concept development to applications, the promotion campaign includes programme booklets, corporate booklet, advertisements, light boxes and banners.
Client: Hong Kong Art School
– Art direction
– Publication design
– Printed matter