Curated by Stra, Primitive Craftsmanship‧Contemporary Mechanism is a project attempts to reveal the contemporary society and culture through a “primitive” fashion. Eliminating the involvement of high-end technology, participating artists use various lo-tech art media (like painting, stop-motion animation, low-tech mechanics) to make their artworks, in order to be back to basics. Participating artists included: Gavin Au Ka Yiu, Martin Cheung Chun Yeung, Clara Cheung, Luke Ching Chin Wai, Price Chu Yiu Wai, Lock Lo Chi Kit, Kacey Wong Kwok Choi, Doris Wong Wai Yin.
Muuute was invited to design the visual identity for the exhibition. To connect the two core concepts of the exhibition – “Craftsmanship” and “Mechanism”, we created 8 “Paper-Fold Robot” icons as key visual. Robot symbolizes the highest level of technology, but also appears as the lowest level of human being. The ironic contradiction echoes the idea of relationship between human and machine in the exhibition.
– Identity concept and design
– Publication design
– Exhibition graphic