Viewfinder is the solo exhibition by the artist Sim Chan. The exhibition showcased paintings and mixed media works, which address the artist’s differing points of view towards the sky and the cityscape.
As the work/canvas is always Chan’s window to the outside world, a simple frame is created to symbolize “Viewfinder”. We then develop a series of application including catalog, onsite design and promotion materials with the identity.
Client: Red Elation Gallery / Sim Chan
– Visual Identity
– Printed matter
– Publication design
– Exhibition graphic